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Powering marketing excellence
A single-source for cutting-edge marketing technology. Smart_Cloud delivers a powerful end-to-end service that enables our clients to manage all their marketing communication requirements through a single platform.
Smart_Cloud is a Full-Service Marketing Operations Platform
It combines the power of Paragon’s purchasing scale with best-in-class workflow and marketing technology to help marketing teams operate with maximum efficiency. Smart_Cloud automates and enhances every part of our clients' brand and direct marketing processes and seamlessly delivers their marketing operations with absolute control.
Tackling your marketing challenges head-on:
Online briefing:
Problem: Manual email-based briefing
Solution: Online campaign briefing with automatic critical path creation
Artwork approvals:
Problem: Manual email-based proofing
Solution: Online proofing with automated approval loops and comprehensive tracking
Campaign planning:
Problem: Decentralised activity tracking
Solution: Centralised, collaborative campaign planning platform
Templated artwork:
Problem: Time-consuming manual artwork creation
Solution: Automated artwork generation using dynamic templates and rules
Digital asset storage:
Problem: Inefficient local storage of assets
Solution: Centralised digital asset management for faster access and safer sharing
How Smart_Cloud Helps Our Clients
Technology for every stage of our clients' marketing processes.
Fully integrated end-to-end workflow eliminates silos.
In-house development ensures the platform evolves with our clients' needs.
Modular design allows our clients to choose the tools that best fit their requirements.
Multi-language capability supports our clients' international operations.
Single sign-on access simplifies user experience.